Divertly Early access

Routing infrastructure for links

Programmable link routing.

Point one short link at many destinations. Weight them, reroute them by API — all on your own domain. Built for developers, priced on traffic, with no cap on links.

See pricing
go.acme.dev /launch weighted app.acme.dev/v2 weight 90 app.acme.dev/v3-canary weight 10

Select a target by — hover to preview

What you can build

Routing, not just shortening.

canary & cutover

Ship gradually

Send a slice of a link's traffic to a new endpoint, watch it, then ramp to 100% — or roll back by changing the weights. No redeploy.

programmatic

Links from your code

Generate links one per customer, per tenant, per record — straight from the API, with no cap on how many you create.

distribution

Split & mirror

Spread traffic across destinations with weighted or round-robin selection, and repoint it after the link is already out in the world.

your domain

Bring your own domain

Delegate a link subdomain to us and every subdomain and certificate is provisioned automatically — or point a CNAME and keep DNS where it is.

Security

Safe links by default.

A link that can be repointed by API needs guardrails that keep working after it's live. Ours run continuously, not just once at setup.

domain ownership

Verified continuously

We confirm you control a domain before it can route traffic — and re-verify on an ongoing basis, not only the day you add it.

reputation

Scored & blocklist-checked

Every domain and target is risk-scored and checked against threat blocklists when it's set and on a recurring schedule, so a live link can't be quietly repointed at something malicious.

reporting

Abuse reporting

A direct path to report any link, and prompt review of what's flagged — keeping shared infrastructure clean for everyone on it.

For developers

Everything the dashboard does, the API does.

Create routes, add targets, and change weights from code. Official SDKs for Go, Python, and JavaScript, plus a full OpenAPI specification you can generate a client from in any language.

# Shift 10% of traffic to a canary — one call
curl -X POST https://api.divert.ly/v1/routes \
  -H "Authorization: Bearer $DIVERTLY_TOKEN" \
  -d '{
    "domain": "go.acme.dev",
    "path": "/launch",
    "targets": [
      { "url": "https://app.acme.dev/v2",        "weight": 90 },
      { "url": "https://app.acme.dev/v3-canary",  "weight": 10 }
    ],
    "selection": "weighted"
  }'

// Illustrative — SDK surface and endpoint shape not final.

Pricing

Pay for traffic, not links.

Unlimited routes and targets on every plan. The API is included everywhere — including free.

⚠ Pricing is provisional and may change. These plans are early-access anchors while we finalize the product. Monthly allowances and prices are subject to revision before general availability.
Plan
Price
Redirects / mo
Notes
Free
$0
5,000
Shared domain · weighted & round-robin routing · rate-limited API
Dev
$23/mo
50,000
Your own domain · full API rate limits · all routing methods
Team
$49/mo
250,000
Multiple domains · higher allowances · longer analytics retention
Scale
$149/mo
1,500,000
High-volume traffic · extended retention · priority support
Enterprise
Custom
Committed
Committed-use pricing · dedicated infrastructure

No per-seat pricing. No link caps. Usage past a plan's monthly allowance bills at a flat per-redirect rate.

Divertly is in early access.

Tell us what you'd route, and we'll get you in.